DIGITAL RADIO - Choice and Variety with Quality

Digital Radio is a new broadcast medium, for the general public. It is expected that within a few years digital radio will begin to replace the use of FM/VHF and AM/Medium Wave.

New radio sets will be needed to receive these new broadcasts. A few designs are already available, and many more will be launched in the coming months. A range of set styles will be available from retailers, including sets for Cars, HiFi, Tabletop & GhettoBlaster models. Cards for different types of computer will also be available, not only allowing listening to the digital programmes but giving access to the new data information and entertainment services that will also be broadcast. Portable versions in Walkman style and for laptops will follow.

Digital radio is a significant development in taking radio into the new millennium. Its most significant features include:

• Increased choice and variety of programme services - Local, Regional & National

• Easier tuning with station names and details presented on a screen on the radio
  
• Improved reception quality with no fading or distortion as experienced on FM & AM
  
• Crystal clear sound at home and on the move
  
• Programme and advertiser related information presented on a screen on the radio

• Additional multi-media data services capability

In overall terms, digital radio supports the core values of radio - Universality, Portability and Convenience. The addition of exciting multi-media content on a screen, will make the listening experience richer and more enjoyable.

One of the most important drivers in the success of digital radio will be the take-up of the new receivers by the general public. SCORE is committed to ensuring the success of this new technology. Directly and through Industry Initiatives with manufacturers and retailers, SCORE will seek to build awareness and accessibility to receivers, both in terms of price and outlets. To further these aims, SCORE is an active member of UK Digital Radio Forum (UKDRF) and C-Dig (Commercial Digital Implementation Group). These groups are jointly running extended feature flexing demonstration transmissions in London (The DRAFFT Project) to offer manufacturers the opportunity to develop and test their products prior to large scale production.

For more Information call the Scottish Digital Radio Helpline:

0141-565 2449